Product · Data Compass

Data Compass,
Make Every Investment Pay Back

Acquisition, reception, conversion, fulfillment, repeat purchase — the full chain connected, from ad spend to collected payment, all on one screen

Industry Challenges

Inbound tourism runs on long chains with many links — operating without connected data is like driving blindfolded:
Data Fragmented into Silos
Data Fragmented into Silos
Ad data sits in media dashboards, inquiry data in agents' WeChat, deal data in Excel — no one can say which channel actually makes money.
Reviews Based on Gut Feel
Reviews Based on Gut Feel
Which source market delivers the highest ROI? Which product line converts best? Without data, every decision is a guess.
Customer Assets Slipping Away
Customer Assets Slipping Away
Served travelers leave no record behind. Repeat bookings and referrals depend on individual sales memory — when people leave, customers leave with them.

Core Capabilities

Full-Funnel Dashboard: From Impression to Payment on One Screen

Ad spend → landing page visits → lead capture → inquiries → deals → payment. Conversion rates and costs for every stage are visible in real time.
Channel attribution
Funnel Analysis
Real-Time ROI
Cost Visibility
Full-Funnel Dashboard: From Impression to Payment on One Screen

Source Market Analytics: Find Your Highest-Value Markets

Break down acquisition cost, inquiry quality, and deal size by source market to guide your next round of budget allocation.
Source Market Breakdown
Order Value Analysis
Budget Recommendations

Customer Asset Library: Automated Repeat-Booking and Referral Outreach

Every traveler served becomes a tagged profile — holiday campaigns, new product recommendations, and repeat-booking reminders all run automatically.
Tagged Profiles
Repeat-booking outreach
Referral Growth

Case Studies

Real traveler scene
Scenic SpotsData-Driven Decisions
Guilin Culture-Tourism Group: Campaign ROI Up 2.3×
After reallocating budget by source market data and cutting underperforming channels, overall ROI doubled.
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Real traveler scene
Travel agencyRepeat-Booking Growth
A Leading Agency: Repeat Bookings Drive 30% of Revenue
Customer asset library plus automated outreach achieved an 18% reactivation rate among dormant customers.
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